Amber Studios

Amber is a digital design and editing studio I created in hopes of promoting work, sharing tips and getting more clientele for members. The studio consists of graphic design, motion design, illustration, and video editing services for people and organisations primarily associated with gaming and esports.

Brand Identity, Style Guide, Motion Design, Content Production

Brand Typography

A typeface is a powerful tool in the development of a creative identity. Using a typeface consistently makes it recognisable. It pulls together communications and makes them more distinctive.

Butler is a serif typeface inspired by a mix between both Dala Floda and the Bodoni family. Containing a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more.

The modernism and contrasting weights of this serif typeface was a great fit into the brand.

Butler Medium — Headlines

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Butler Light — Body Type

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Brand Colours

Content Production

I wanted Amber to be recognisable on both Instagram and Twitter. Instead of just the Amber coloured backdrop, I used topography maps overlayed in the back to connect the feed together.