Miilovemu

Miilovemu is an Australian childrenswear brand focused on easy fit comfortable clothing using natural fabrics with unique print designs and exotic hand and machine embroidery embellishments.

With a bohemian free-spirited style and inspired by nature, the beach, and colour, Miilovemu has evolved into a unique fashion children's label for babies, girls, and tweens.

Brand Identity, Packaging

Logo & Colour Exploration

Brand Colours

RGB

CMYK

HEX

236, 102, 69

0, 57, 71, 7

#EC6645

RGB

CMYK

HEX

105, 105, 105

0, 0, 0, 59

#696969

RGB

CMYK

HEX

225, 225, 224

0, 0, 0, 12

#E1E1E0

Aa

Brand Typography

Fun, round and smooth was my inspiration in choosing a typeface for the brand.

All characters are used in a lowercase form in print and digital forms.

Rounded Elegance was based on typefaces such as "Giorgio", "Abeat By Ky" and "Ukjil". The idea was to create a font with no burrs and have rounded/smooth contours.

Rounded Elegance

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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