Miilovemu is an Australian childrenswear brand focused on easy fit comfortable clothing using natural fabrics with unique print designs and exotic hand and machine embroidery embellishments.
With a bohemian free-spirited style and inspired by nature, the beach, and colour, Miilovemu has evolved into a unique fashion children's label for babies, girls, and tweens.
Brand Identity, Packaging
Logo & Colour Exploration
236, 102, 69
0, 57, 71, 7
105, 105, 105
0, 0, 0, 59
225, 225, 224
0, 0, 0, 12
Fun, round and smooth was my inspiration in choosing a typeface for the brand.
All characters are used in a lowercase form in print and digital forms.
Rounded Elegance was based on typefaces such as "Giorgio", "Abeat By Ky" and "Ukjil". The idea was to create a font with no burrs and have rounded/smooth contours.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 0